Erica inspires others to learn to identify theirs & their brand’s stories & bring them to life across platforms, helping them identify tools & strategies to engage audiences the World over.
Erica speaking at the UNWTO Conference on Partnering with Media in Challenging Times.
Erica has always had a gift for translating ideas to make them accessible for everybody, inspiring others to action and enabling them with tools to get started.
It is thanks to this, that she and Megan Mallen were one of Canada’s first translators between traditional media and technology with their event Bridging Media, and later went on to act as an Advisor to many other such events, including Merging Media and Women In Film’s New Media Day, as well as help mainstream media festivals, like the Banff Television Festival and Yorkton Film Festival, to embrace and integrate social media into their festivals.
Erica has since gone on to talk around the World about Digital and Transmedia Strategy, Storytelling and Communication, both on broader inspirational topics and more focused topics, like digital ethics, digital safety, digital character storytelling, social media, SEO, Web 2.0 Design … etc. In addition, she teaches and guest lectures at Colleges and Universities across Canada.
Erica gives Ralph Talmont a hug before her talk at TEDx Warsaw on Embracing the Other!
Due to Erica’s diverse background in Science, Biology, Education, Broadcast Television, Journalism, Digital and Transmedia, and now as a Travel Storyteller, Erica has a gift for understanding the needs of her varying audiences and connecting with them, translating the information she is presenting into terms that are accessible to them.
She can tailor a talk for your group, on a wide variety of topics. To give you an idea and a bit of a tease, a few of these topics are listed below. If you send us a note with which topics are of interest to you or another idea you had in mind, we can send you a more thorough description of the talk. Just click here to fill in this form with your interests.
Digital Storytelling
Digital Storytelling: An Introduction through Case Studies
Building Your Storyworld and Engaging Your Community
Being a Leader in the Digital Space with Story: Making a Lasting Impression
The Business of Digital Storytelling
The Power of ‘Real Time’ Storytelling
Designing a ‘Real Time’ Storytelling Campaign
Designing Digital Characters: Engagement & Ethics
Digital Marketing
Digital Strategy: Designing the Big Picture
Finding and Engaging Niche Communities Around Your Story or Brand
The Secret Sauce to Getting Your Content Found Online: SEO and Keyword Research
Designing, Managing and Evaluating a Digital Campaign
Standing Out Online with Ethical SEO Marketing
Building Brand Loyalty & Engagement through Story
Designed to Stand Out Professionally with WordPress
Business 2.0: Becoming a Digital Leader
Donning the Latest Party Dress: Web 2.0 Digital Design
Truly Becoming a Social Media Celeb with None of the Narcism
Social Media Strategy
Digital Marketing through Blogger Outreach
Social Networking in the Workplace
Any Social Networking Space Specific Talk – twitter, facebook, instagram, youtube, snapchat, google+, pinterest, flickr… etc
Travel Inspired
Inspiring Peace through Travel
Increasing Cultural Understanding through Travel
Inspiring Leadership through Travel
Overcoming Personal Challenges through Travel
Education Specific
Social Networking Safety and Ethics
Stomping Out Cyberbullying
Becoming a Digital Leader
Building a Digital Portfolio
Building Your Personal Digital Brand
Using Social Networking as a Research Tool
Using Social Networking to Find and Attract Jobs & Employers
Designing an Interdisciplinary Digital Storytelling Project or Campaign with Your Students (for Educators)
Addressing Social Networking Safety and Ethics with Your Students (for Educators)
Addressing Cyberbullying with Your Students (for Educators)
Creating and Managing a Social Networking Code of Ethics and Best Practices within Your School (for Educators)
